Amplify PR · Artiste Relations Singapore — Southeast Asia

Beyond Passion,
Beyond Artistes

Artiste and brand PR that builds visibility, shapes narratives and creates meaningful connections between talent, brands and audiences.

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About Amplify PR

About Amplify PR

We shape stories, amplify talent and build brands through strategic PR and meaningful connections.

Through strategic communications, media relations and impactful collaborations, we help our partners strengthen their presence and influence across the Southeast Asia region.

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Our Expertise

Four disciplines.
One amplified story.

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01PR

Public Relations & Media Communications

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01✦

Narratives that earn attention.

Strategic communications that put artistes and brands in the right conversations, in the right outlets.

  • Press & media relations
  • Interviews, features & cover stories
  • Launches & press announcements
  • Reputation counsel
02Talent

Artistes PR Strategy

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Careers built with intent.

Positioning, visibility and opportunities that grow an artiste’s presence at home and across the region.

  • Artiste positioning & image
  • Social & content direction
  • Endorsements & appearances
  • Regional market development
03Brands

Brand Partnerships & Collaborations

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The right talent for the right brand.

Partnerships that feel authentic to fans and deliver commercial results for brands.

  • Brand ambassador programmes
  • Talent–brand matchmaking
  • Co-created content & events
  • Partnership management
04Campaigns

Integrated Marketing Campaigns

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Every touchpoint, one story.

Campaigns that connect media, retail, social and live moments into one coordinated push.

  • Campaign strategy & planning
  • Retail & on-ground activations
  • Ticketing, giveaways & fan events
  • Results tracking & reporting
Selected Portfolio & Achievements

Projects that move
fans and markets.

Qiu Fengze for Skechers Singapore campaign
Skechers × Qiu Fengze campaign visual
Skechers × Qiu Fengze islandwide ambassador campaign
Skechers × Qiu Fengze concert experience at Mediacorp Theatre
Skechers × Qiu Fengze campaign key visual
Skechers × Qiu Fengze retail activation
01 / 06
Singapore2024Brand AmbassadorLive Branded Event

Skechers × Qiu Fengze

Skechers appointed Mandopop star Qiu Fengze as Singapore’s islandwide ambassador. The campaign also co-created a wrapped concert experience at the Mediacorp Theatre, transforming a fan event into a live branded moment that blended fashion, fandom and music.

The partnership aligned all touchpoints, including store activations, ticketing, giveaways and media, with Skechers’ retail push for Q1–Q2 2024.

  • 3×Engagement surge — online engagement during campaign weeks.
  • +38%Retail uplift — merchandise sell-through linked to campaign SKUs, including the sneakers worn by Qiu Fengze.
  • 18–34Rapid brand lift — significant increase in unprompted Skechers brand recall among 18–34 audiences.
  • <60daysSpeed-to-market — the entire campaign, from onboarding to execution.
  • SGLocally rooted — a culturally relevant campaign that matched Skechers’ global aesthetic with a Singaporean voice.
Regional2026EditorialSG · MY · HK

Mike Angelo × L’Officiel Hommes

Mike Angelo fronted the October 2026 covers of L’Officiel Hommes across Singapore, Malaysia and Hong Kong — a high-profile, multi-market editorial feature with three exclusive covers across the region.

Coverage included an exclusive interview and full editorial spread, extending beyond print to digital articles amplified across the publications’ social platforms — maximising visibility and strengthening his presence across key Southeast Asian and Greater China markets.

  • 3Exclusive covers — Singapore, Malaysia & Hong Kong editions.
  • 360°Print + digital + social — interview, editorial spread and amplified online features.
Mike Angelo on the cover of L’Officiel Hommes Malaysia, October 2026MY
Mike Angelo on the cover of L’Officiel Hommes Singapore, October 2026SG
Mike Angelo on the cover of L’Officiel Hommes Hong Kong, October 2026HK

Want results like these for your brand or artiste?

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Our Ecosystem
Amplify PR AMP:UP!

Where strategic communications meet live entertainment.

Amplify PR builds the artiste’s presence. AMP:UP! brings it to the stage. Together, we turn strategic vision into experiences that connect talent, brands and audiences.

  • Publicity & media Amplify PR
  • Marketing & brand partners Amplify PR
  • Talent & artiste liaison Both
  • Concerts, tours & fan experiences AMP:UP!
Business enquiries

Let’s amplify your story.

Tell us about your brand, artiste or project. We’ll come back with ideas, timelines and a tailored proposal.